Your business name should have trademarking

On Behalf of | Aug 3, 2021 | Business Disputes |

Business owners in Wilkes Barre and other areas of Pennsylvania may want to learn more about why the name of their business should receive trademarking. You might also trademark a product name, but that is not always necessary. For example, some companies, such as auto manufacturers, choose to trademark the names of models of cars in order to have them stand out in the marketplace.

What does a trademark mean?

A trademark can be a symbol, word, logo, or design. Used to distinguish and brand a business, it adds uniqueness and prevents confusion among consumers.

Is it required to trademark a business name?

It is not a requirement. Once the business is up and running, it vests from its commercial use. However, when it comes to business litigation and disputes, trademarking may be valuable.

What is the difference between the trademark of a business name and a product name?

Trademarking a business name helps you build your brand. Since it is the face of the company, you want it to stand out from other businesses.

Products that are unique may merit trademarking of a name. If the name is just descriptive, however, it probably won’t qualify for a trademark. There is the possibility that your business and products have similar names, but that is not necessary to file a trademark.

What are the benefits of trademarking a business name?

The trademark of a business name has several advantages. The process will help:

• Prevent confusion
• Define the brand
• Avoid legal action by putting others on notice
• Boost national recognition
• Help with funding
• Protect sales from confusion

Branding is an important part of the growth of a business. You must first search the United States Patent and Trademark Office database to see if there is another company using your name. An attorney may be of help in the search.