In Pennsylvania, business agreements and contracts may end up being litigated in court. The risk goes up when the dollar value of the agreement is higher. When it comes to something like marketing rights that can be highly valued, these can be bitterly fought. This is exactly what is happening with the marketing rights for burgeoning NBA superstar Zion Williamson.

What is not in dispute is that Williamson signed an agreement with a company called Prime Sports giving them his exclusive marketing rights. However, Williamson is not suing to get out of that agreement. The star claims that the agreement was never valid under North Carolina law and that the company failed to make certain material disclosures to him at the time he signed the contract. Williamson argues that he was forced to terminate the deal in light of Prime’s repeated threats against him.

Now, there is more litigation about his marketing rights. A former college basketball player is claiming that he introduced Williamson to Prime Sports and was promised a percentage of Prime’s earnings from the Williamson deal. The lawsuit claims that Prime never paid him what he was owed. Williamson’s marketing could be incredibly valuable as he is proving to be one of the best rookies in NBA history. His marketing rights might now take years to sort out legally.

Contract litigation is an unfortunate fact of life for businesses and individuals who sign contracts. Sometimes, the language of the agreement is not sufficiently clear, or those who entered the agreement do not live up to its terms. A contract dispute lawyer may help people act to protect their rights under the contract either through negotiation or by filing a lawsuit against the party that is not living up to the agreement.